DIRT Moves HQ to NASCAR Country

CONCORD, N.C. — Sept. 27, 2006 — North Carolina Governor Michael Easley announced today DIRT MotorSports, Inc., the premier sanctioning body and promoter of professional dirt track racing in the United States, is relocating its corporate and operational headquarters to North Carolina during the fourth quarter of 2006.

Featuring national major touring series the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series and the Advance Auto Parts Super DIRT Series, DIRT MotorSports has more than 30 years of history behind it and is the only national sanctioning body of Sprint Cars, Late Models and Modifieds. Additionally, DIRT MotorSports operates two weekly sanctioning groups, four regional series, seven race track facilities and a media production company.

With 30 million loyal dirt track racing fans around the world, the future continues to be bright as the company moves its headquarters to the heart of the auto racing industry in Concord, N.C.
"The motor sports industry calls North Carolina home so it’s only appropriate that the largest dirt track racing organization in the world makes its home there, too," said DIRT MotorSports President and CEO Tom Deery. "Governor Easley and the state of North Carolina have demonstrated the importance of economic development for the state and have made our decision on North Carolina very easy. The entire staff, as well as the Regional Partnership and the local EDCs have gone out of their way to attract leading motor sports organizations."
In 2004, a group of investors recognized the potential and acquired the World of Outlaws and the DIRT Modified touring series in addition to the UMP weekly sanctioning body. DIRT has since become one of only four publicly traded companies in the motor sports industry.
The following year, DIRT purchased seven dirt track properties and in 2006 named the highly respected Deery, who has been part of the motor sports industry all his life, as President and CEO, completing a management team with a broad knowledge of motor sports.

By consolidating a billion dollar industry, DIRT MotorSports has created several partnerships among leagues, properties and media, including powerful outlets such as ESPN and SPEED. They all are key to the more than 150 national events sanctioned by DIRT as well as the 3,000 annual events run weekly at DIRT-owned tracks or under a DIRT-owned sanctioning body.

About DIRT MotorSports(TM)
DIRT MotorSports(TM), Inc. is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint car, late model and modified dirt track auto racing in the United States and also owns and operates seven dirt tracks. DIRT MotorSports operates the industry’s most prominent national touring series, including the World of Outlaws Sprint Car Series(R) currently broadcast on The Outdoor Channel(R) (Nasdaq: OUTD); the World of Outlaws Late Model Series(R) currently broadcast on SPEED(R) and the DIRT Big Block Modified Series(TM) currently broadcast by Time Warner. "World of Outlaws" is a registered trademark of DIRT MotorSports