Unique Format Revealed For Inaugural Belleville 100

BELLEVILLE, Kan. (Oct. 12) - A one-of-a-kind event at a one-of-a-kind venue
is what race fans and competitors alike can look forward to next year when
the nation's top dirt modified drivers converge on the famed Belleville High
Banks for the inaugural running of the Belleville 100.

A century in the making, the three-day celebration of speed and skill will
be held on Friday-Sunday, July 2-4, 2010, at the "World's Fastest Half-Mile
Dirt Track" located in Belleville, Kan.

The first documented auto race held in Belleville was July 4, 1910. While
other locations may have staged an auto race on a dirt oval prior to 1910,
Belleville is the only venue to have sustained 100 calendar years of auto
racing.

"This is a remarkable achievement which deserves to be celebrated by any one
who wishes to participate," said event promoter Wayne Dake, whose passion
for the history of racing in Belleville is shared by many others in the
racing community. "Passion and drama will be strikingly evident at the
Belleville 100."

On Friday, July 2, the Modifieds take on the Belleville High Banks with heat
races, "B" mains and a 40-lap "A" main carrying a $5,000 top prize and $500
to start. The top-10 finishers will be locked into Saturday night's
thrilling finale.

Saturday, July 3, will feature another round of qualifying events, followed
by a 15-lap non-qualifiers main with drivers racing for $2,000 to win and
$300 to start. The thrilling conclusion will be Saturday's 60-lap "A" main
with 30 cars starting three-wide on the big half-mile clay oval with $10,000
earmarked for the winner and a minimum of $1,000 for each of the starters.

But that's not all ... the pole sitter for Saturday's "A" main will have the
option of starting dead last in the field and a whopping $100,000 paycheck
if he/she can win from the 30th starting position.

Dozens of contingency prizes will also be awarded during the event, plus a
Halfway Leader Award, Hard Charger Award, Hard Luck Award and more.

Attendees can also look forward to a gigantic fireworks display to round out
the Independence Day celebration.

Sunday, July 4, will see the running of the Pig 100 (details forthcoming), a
dazzling auto thrill show and other entertainment suitable for a 100-year
celebration of auto racing. The Sunday date is also being held in reserve as
a rain date for Friday or Saturday.

Only reserved seat tickets will be offered for the Belleville 100. Tickets
are $33 per night in lots of three nights (single day tickets are not
available). Family/Group ticket packages will be available to the first 60
groups that order. Fans and/or businesses that purchase at least 10 tickets
will be named a Lap Sponsor for Saturday's "A" main, plus be listed in the
souvenir program and receive mentions by the p.a. announcer.

From the first 1,000 ticket buyers, one name will be drawn to win a new
high-definition big screen television.

Tickets for grandstand reserved seating go on sale Nov. 1. Officials are
expecting a sold-out grandstand by late January, so get your tickets ordered
early. Belleville 100 tickets make a nice Christmas gift or stocking stuffer
for that racing friend or family member.

The entry fee for competitors is $150 if received or postmarked by Nov. 30,
and includes car, driver and two crew members. After Nov. 30, the entry fee
will be 240. Pit Passes for each night are $40.

One driver's name among the first 100 pre-entered teams will be randomly
drawn to win a 2010 BMS Modified chassis. Furthermore, fuel vouchers will be
presented to team that arrive with an "open" trailer and a Belleville 100
decal on the rear body panel.

Three members of the first-, second- and third-place finishers will each
receive hand-crafted Belleville 100 awards.

Entry forms and grandstand tickets will be available Nov. 1 by calling
402-761-3676 or at www.belleville100.com online.

For more information about the Belleville 100, contact Wayne Dake via email
at wayne@belleville100.com or call 402-440-3977.