Tuesday, November 11, 2008

Advance Auto Parts Ends WoO Sponsorship

Nov 07, 2008

Concord, NC —

World Racing Group officials announced today that Advance Auto Parts will
not return as title sponsor of the World of Outlaws Sprint Car Series for
the 2009 season, nor will the company continue as the Official Auto Parts
Store of the World of Outlaws Late Model Series. Advance has reduced
advertising and marketing budgets for 2009 and realigned its business
priorities. Advance Auto Parts exercised an opt-out provision in the
three-year agreement.

"It is an unfortunate decision for the Series, our Promoters, Competitors
and all of the Team Members at Advance who worked so hard to make the
partnership the success that it was. The budget cuts came as a surprise to
us and are impacting other sports properties as well, but we remain
confident in the value of our Series and the sponsorship experience that we
delivered," said World Racing Group CMO Ben Geisler. "I would also like to
thank our fiercely loyal fans who so warmly welcomed Advance to our sport by
visiting their stores, participating in promotions and sending them messages
of support."

The marketing team at World Racing Group is in conversations with several
companies about replacing Advance as Title Sponsor of the World of Outlaws
Sprint Car Series and hope to make an announcement before the end of the
year.

World Racing Group CEO Brian Carter commented, "Advance was an important
partner, but just one of our partners. The World of Outlaws Sprint Car
Series will continue to be 'The Greatest Show On Dirt' and this announcement
will not affect our 2009 plans with respect to the series."

The World of Outlaws Sprint Car Series season will kick off the 2009 season
at Volusia Speedway Park as the headliner for the first week of the Alltel
DIRTcar Nationals by UNOH with single-day shows on February 6th, 7th and
8th. Visit www.volusiaspeedwaypark.com for ticket information.
 

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